K Pawan, Chief Technology Officer
Pawan is a senior technology executive responsible for overseeing the technology infrastructure and strategy that powers a client’s marketing efforts, ensuring seamless integration of marketing tools and platforms to drive customer engagement.
Pawan has deep technical expertise in a wide range of marketing technologies including Salesforce, Adobe, Drupal, Crownpeak, WordPress, marketing automation, CDP, analytics platforms, email marketing, social media management, and advertising technology. He has ability to align technology with business goals, developing a comprehensive MarTech roadmap that supports customer acquisition, retention, and lifetime value.
Pawan has strong understanding of data analytics, capable of interpreting customer data to inform marketing decisions and optimize campaign performance.
Pawan has experience in designing and implementing robust MarTech stacks, ensuring seamless data flow between different systems and platforms. He has proven track record of leading complex MarTech projects from planning to execution, including budget management and vendor selection.
Pawan’s typical responsibilities in past include :
- Technology Selection and Evaluation: Identifying, evaluating, and implementing new MarTech tools and platforms to meet evolving business needs.
- Data Governance: Establishing data quality standards, ensuring data integrity and compliance with privacy regulations.
- Infrastructure Management: Overseeing the technical infrastructure supporting MarTech systems, including cloud-based solutions and data storage.
- System Integration: Leading the integration of different MarTech tools to create a unified customer view and optimize campaign delivery.
- Innovation and Development: Exploring emerging technologies and trends to identify opportunities to enhance marketing capabilities.
- Performance Monitoring and Optimization: Tracking key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
- Technology Team Leadership: Building and managing a high-performing team of MarTech engineers, developers, and analysts.